The Hound of the Baskervilles Horror or whodunnit Essay Example For Students

The Hound of the Baskervilles Horror or whodunnit? Essay This essay will analyse The Hound of the Baskervilles to see if it is a horror or whodunit. The novel was first published in nineteen hundred and two and went on to become a big hit with the Victorian public. It is a story set in a bygone time when superstition was rife and people believed deeply in the power of curse. Inspiration for Arthur Conan Doyle to write this book came out of the blue and from an unexpected source. It was after Fletcher Robinson, a friend of Doyles told him about the curse of the hound from hell that they began to research for the book. We will write a custom essay on The Hound of the Baskervilles Horror or whodunnit? specifically for you for only $16.38 $13.9/page Order now Doyle and Robinson visited the bleakest locations where the eeriest of feelings would unravel. The powerful text used in describing the setting gave the more credible surroundings for the supernatural happenings to occur, using four main places which all portray a feeling of unnerve; The grimpen mire with its rising howls. A step yonder means death to man or beast. The moors described as being, So vast, and so barren, and so mysterious. Merripit house was to be known as the, Bleak moor land house. And Baskerville hall was repeatedly described as Dim and sombre. The Script that Doyle used almost certainly depicts settings of mystery. The coming of the hound. Was believed to have plagued the Baskerville family for years and needed to be investigated. Doyle wanted his book to appeal to his readers and now with the possibility of a supernatural phenomenon he had a theory to solve. With his success of increasing the ratings of Doyles previous books there could be only one person for the job. With his logic thinking and experience in criminology who better to star as a main character than a detective who could return from the dead; Mr Sherlock Holmes, and there in his famed Barker Street office the narrative begins. Doyle with the assistance of Fletcher succeeded in making this book as gripping as possible and is written in a way that would appeal to a varied range of readers in any day and age. Because of Doyles fascination with the supernatural I think he wanted this book to be classified as a horror story and in many ways he succeeds, with its detailed graphic imagery of The beast And its Blazing eyes and dripping jaws Instantly introducing a chill factor. Doyle also uses animal imagery which is normally done to make someone sound more scary than they are like when he describes Stapleton as a, big lean jawed pike and a Wiry bulldog it automatically transforms him into a more frightening being. Horror was intended to be injected into the story by Doyle as he used nouns in a way to suggest the Great black beast to be daunting and the alliteration increases to the terror. The verbs used to describe actions introduced a certain amount of fear to me, like the way the thing Tore the throat out of Hugo Baskerville. Doyle wrote of scenes that any horror fanatic would appreciate but I think it would be unfair to categorize this novel as a horror story because although Doyles script is packed with scenes of horror, it is not constant unlike the depiction of mystery which runs throughout the whole novel, also as Arthur Conan Doyle decided to introduce a detective into the mix it would obviously become a detective novel.

Women in moviess essays

Women in moviess essays Women in Movies Since the 1940s, movies have predominately portrayed women as sex symbols. Beginning in the 1940s and continuing though the 1980s, women did not have major roles in movies. When they did have a leading role the women was either pretreated as unintelligent and beautiful, or as conniving and beautiful: But she was always beautiful. Before the 1990s, men alone, wrote and directed all the movies, and the movies were written for men. In comparison, movies of the 90s are not only written and directed by women, but leading roles are also held by older and unattractive women. In this paper I will show the variations and growth of womens roles in movies from the 1940s though the 1990s. In the 1940s women did not have predominate roles in movies. In the few movies that were based around women, the womans character was written by a man, and the woman was portrayed as a sex symbol. In the movie Double Indemnity, a woman named Phillis is plotting to have her husband killed because she wants to collect his life insurance and be freed from an unhappy marriage. She uses her sexuality and good looks to convince Walter Neff to help her in her scheme. In this movie, Phillis is a beautiful, sexy, conniving killer. In the end, however, because she does not have the heart to kill her husband, the audience is supposed to redeem her conniving image. In the 1940s movie Gilda, the women has two different stereotypes. The first stereotype is a beautiful sex goddess. She is so beautiful that any man would love to be with her. The second stereotype parterres her as a scorned women. After a past relationship with a man named Johnny has left her angry, she reacts by trying to make him jealous by having affairs with other men. Through out the movie Gilda marries Johnny s boss and then cheats on him a few times. Even though Gilda does all of this by the end of the movie Johnny fo...

Analyze the risk of Merger and Acquisition on enterprise Dissertation

Analyze the risk of Merger and Acquisition on enterprise - Dissertation Example The paper describes why the organizations purse mergers and acquisitions. There are different reasons for this including growth strategies and when seeking to enter into a new market which has been identified as the main reason behind acquisitions. In the commercial sector, larger corporations are considered to be better because such corporations are considered to have larger pool of resources to enhance their operations and to reach out to a great number of customers. In light of this, mergers and acquisitions have become the order of the day in the corporate world. Some acquisitions and mergers are so successful that it is possible to remember when the companies involved were separate and distinct entities. However, other mergers fail to accomplish their intended purposes and companies engaged either runs bankrupt, executives are sacked or they go into a corporate separation. Mergers and acquisitions get together varying people, processes, and technologies with the aim of creating a large unified organization. The organization generally seeks to gain from the synergies of the acquisition and merger by consolidating, integrating and rationalizing the people, technologies and procedures of the two organizations. Not all companies have the ability to provide the desired technology to compete effectively with other players in the market and therefore they choose to team up with other enterprises that have the desire technology or with which they can combine resources to get the needed technology. Mergers and acquisitions may also be adopted by enterprises as an attempt to mitigate their financial risks and share costs involved in research and development of a new product (Elmuti and Kathawala, 2001, p. 205). They assert that financial resources required to purse a new product may be too high for one company and therefore they may result to merger. According to Elmuti and Kathawala (2001, p. 206), when airplane manufacturers realized that construction of a large j et plane involved high cost; they formed an alliance between Boeing, Aerospatiale of France, British Aerospace, Deutsche Aerospace of Germany and Construcciones Aeronauticas of Spain. This alliance was geared towards spreading the financial risks involved in the venture among many players. The other reason for mergers and acquisitions is to help enterprises achieve competitive advantage. Elmuti and Kathawala (2001, p. 206) describe that alliances are attractive to small organizations as they provide the required tools required to give them a competitive edge. The risks and problems involved in merger and acquisition range from financial risks, relational risks, incompatible cultures, lack of trust, inadequate coordination between the management teams and differences in

Movie Sabrina with Harrison Ford Essay Example | Topics and Well Written Essays - 250 words

Movie Sabrina with Harrison Ford - Essay Example He does not have a social life because of this character of his. Therefore, when he meets an interesting girl like Sabrina, he has no idea how to properly woo her without making things look like a business deal. David on the other hand is the irresponsible younger brother of Linus who wines and dines women faster than he can end his date nights. He does not have a real interest in the family business and never shows up at his designated office at the family owned business building. The exact opposite of Linus in every way, he believes that the family business can be best run by Linus. David would rather help the family fortune by doing what he does best, spending it. Those traits make these brothers night and day opposites. Unbeknownst to them, they do share one one trait, they are both attracted to the same type of woman represented by Sabrina. Even more surprising, would be the fact that once made to realize his potential by becoming the temporary head of the family business, David acquits himself with aplomb in running company affairs. Another trait he did not realize that he shared with his older

New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 1

New Media and Consumer Behaviour - Essay Example The new media not only offers various benefits for consumers but also has allowed the consumers to promote their goods and services. Popular social and networking sites like Facebook, Twitter, eBay, YouTube etc. have made possible for the normal consumers to become suppliers and vendors through the new media. These revolutionary advancements challenge the typical business models which have been there since decades. The traditional ways of developing strategies, finding customers, marketing and advertising don’t seem that useful now. (HENNIG-THURAU ET AL.2010; EVANS & BRATTON.2008) SOCIAL MEDIA- THE NEW MEDIA: Social media is also called Web 2.0 which allows users to interact with each other through new technologies. The new technology has empowered the users which now allow them to share information in a way that wasn’t possible before. Social media includes networking sites, consumer review sites, online communities, journals and blogs controlled by individuals and com panies. Now days people need to involve in ‘conversation’, that is talk about the thing offered. ... Joiners utilize the sites, blogs etc by using them while spectators are silent viewers of the content who view and read the content uploaded by different participants. Inactive participants are online but they don’t take part in the conversation any aspect. Businesses now realize the importance of actively participating in these conversations and influencing user’s minds for marketing their products. (HAWKINS, MOTHERSBAUGH & MOOKERJEE.2011; EVANS & BRATTON.2008) New media can be explained as â€Å"Websites and other digital communication and information channels in which active consumers engage in behaviors that can be consumed by others both in real time and long afterwards regardless of their spatial location.† (HENNIG-THURAU ET AL.2010). New media is made up of interactive communication and information channeling platforms. According to mentioned explanation the new media allows users to exchange information anytime anywhere irrespective of their location. Thi s information can be utilized not only today but also in the long term. New media is digital which makes it cost effective. Like old means of exchange of information, there is no cost involved in producing digital copies as it can be accessed by millions of people on internet. Consumers, thorough the new media can actively participate in giving feedback about every aspect of value chain. New media is visible, that is any feedback, comments, reviews and blogs can easily be traced. The biggest advantage offered by the new media is the real time access and exchange of information at anytime. The feedback posted and received in instant through chats, videos, blogs and reviews, making it easier for other readers to make an opinion regarding the product. Additionally new media has made interaction possible among

AirAsia

AirAsia Abstract AirAsia was the first successful low cost airline in the Southeast Asian region. This case study discusses the factors that contributed to AirAsias success. It studies the influence of culture and leadership at AirAsia, the factors contributing to its operational efficiency and the strategic orientation of the airline. It also discusses the threats to the long-term success of the airline with reference to increasing competition in the region and the need to overcome certain service shortcomings. The case concludes with an assessment of AirAsias future plans. To study the growth of the pioneer of low cost airlines in the Southeast Asian region To analyze the reasons for the success of a low cost airline in Southeast Asia, a region where analysts felt there was no market for low cost services To understand the operational model followed by the airline and how it contributed to its success To examine the relationship between leadership and culture and the need for a strong and dynamic leader in a startup organization To understand the threats to the airlines long-term success and how these may be overcome To analyze the growing low cost trend in the Southeast Asian region and the market potential for the same AirAsia was not the first budget carrier in Asia (although it was the first in the Southeast Asian region). The low cost trend actually started in Asia in the 1990s, when two budget airlines Air Do and Skymark Airlines were launched in Japan. However, neither of the airlines succeeded as their operational model was weak and they were soon out discounted by Japans major airlines Japan Airlines, All Nippon Airways and Japan Air System. Another budget airline, Cebu Pacific Air, operated flights between Hong Kong and Seoul to the Cebu Islands in the Philippines, but its operations were limited. Otherwise, it was the national flag carriers that dominated the region According to analysts, AirAsias main appeal was its low fares. By offering fares that were a fraction of what major airlines charged, AirAsia created a new market in the Southeast Asian region. People who could otherwise not have afforded air travel began to fly AirAsia Analysts generally agreed that AirAsias success had significantly changed the dynamics of the Southeast Asian aviation industry. However, they said it would be premature to call the airline an unqualified success. AirAsia was set up in 2001, which was a bad time for the global aviation industry. Despite this, it managed to develop a successful business model. However, the airline industry had witnessed a number of cases where airlines started off well but later experienced a downturn In early 2005, AirAsia Sdn Berhad (AirAsia) announced that it would give away 10,000 free seats on its flights to select Southeast Asian destinations.The airline said that was its way of celebrating the completion of three years of successful flying and of saying thank you to the people for their support. AirAsias accomplishments and success today is a reflection of the publics trust and faith in the company,said Tony Fernandes (Fernandes), CEO of AirAsia. The airline also wanted to thank the public for making its late-2004 shares issue a huge success. One of the most successful airlines in the Southeast Asian region and the pioneer of low cost, no frills travel in Malaysia, AirAsia was often in the news for its low fares and fast growing operations Until AirAsia proved them wrong, airline analysts believed that budget carriers would not find a market in Asia. They said the Asian airline industry was different from the industries of the US and Europe airline passengers in Asia looke d on air travel as a luxury, and expected to be pampered by the airlines. For this reason, no-frills travel would not appeal to them. In addition, Asian countries had a great amount of red tapism, which made it difficult to start any new venture, not least of all, an airline. Major national airlines in most of the countries also enjoyed government backing and were too powerful to allow competition to flourish. Therefore, when AirAsia was set up in 2001, it was greeted by a large amount of skepticism. The airline industry was not a good place to be in at that time, reeling as it was from the combined effects of the September 11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS), and economic downturn. However, within three years of operation, AirAsia changed the dynamics of the Asian airline industry. It not only managed to compete with major carriers like Malaysian Airlines (MAS) and Singapore International Airlines (SIA), but it also became the benchmark for several other low-cost airlines in that market. So great was AirAsias impact that analysts said the airline, with its minimal fares, was living up to its tag line which said Now Everyone can Fly. Against All Odds In 2001, Dato Sri Tony Fernandes Fernandes started his career as a music industry executive, working at Virgin Records and Time Warner Music It was his childhood dream to run an airline, but he did not consider the idea seriously until he saw easyJet, a London-based low cost airline, on television. Fernandes was impressed with what he saw of easyJet and decided that he wanted to explore its operations further. He spent two days at easyJets headquarters in Luton airport, talking to staff and passengers and learning how the airline was run. Fernandes had always believed that a low cost airline would be successful in the Southeast Asian region, and his experience at easyJet convinced him of the potential of his idea. He resigned from his job at Time Warner Music and returned home to Malaysia . Fernandes had no prior experience in running an airline, nor did he have enough money to start one. He raised money by mortgaging his house and using up his savings. He also roped in three of his associates Datuk Pahamin A. Rajab, Abdul Aziz Abu Bakar and Kamarudin Meranun who believed in his vision for a low cost operator in Malaysia. Getting an airline license was not easy in Malaysia. The partners set up a meeting with the Malaysi an Prime Minister, Dr. Mahathir Mohamed (Mahathir), and presented to him the major features of their business model along with Dato Pahamin Ab. Rajab (Former Chairman, AirAsia), Dato Kamarudin bin Meranun (Deputy Group Chief Executive Offi cer, AirAsia) and Dato Abdul Aziz bin Abu Bakar (Current Chairman, AirAsia) formed a partnership to set up Tune Air Sdn Bhd and bought AirAsia for a token sum of RM1.00. With the help of Conor Mc Carthy (Director, AirAsia; former Director of Tune Air Sdn Bhd and former Director of Group Operations, Ryanair), AirAsia was remodeled into a low cost carrier and by January 2002, their vision to make air travel more aff ordable for Malaysians took fl ight. Valued at RM2.3 billion, AirAsia is today an award winning and the largest low cost carrier in Asia. From a two aircraft operation of Boeing 737-300, AirAsia currently boasts a fl eet of 78 aircraft that fl ies to over 60 domestic and international destinations and operates over 500 domestic and international fl ights daily from six hubs located at Low Cost Carrier Terminal (KLIA), Johor Bahru, Kota Kinabalu, Bangkok (Thailand), Jakarta (Indonesia) and Bali (Indonesia). AirAsia is fast spreading its wings to create a bigger and more extensive route network through its associate companies, Thai AirAsia and Indonesia AirAsia. The airline has carried, thus far, over 61 million guests since its fi rst day of operation. At AirAsia, we are bringing people closer by bridging boundaries through our philosophy of off ering low fares. It has sparked a revolution in travel, as more and more people from all walks of life are now able to fl y for the first time, while many others have made air travel with AirAsia their preferred choice of transport. We are consistently adding new routes, which include city pairs that never existed before, in our relentless eff orts to create a seamless bridge of unity across Asia. It is something very close to our hearts as we continuously strive to promote air travel and create excitement amongst our guests with our range of innovative products and personalised services. Corporate Vision, Mission and Values Vision-To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fl y with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service level Values Safety Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing Our People Committing to our peoples development and well-being and treating them with respect, dignity and fairness. Customer Focused We care and treat everyone in the same manner that we want to be treated. Integrity Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. Commitment To Excellence AirAsia is committed to excellence. We intend to excel in everything we do by achieving exceptional results. We have set high standards, but no higher than our customers expectations. Day after day, our people do their best so that we meet these expectations. In all our eff orts, there are five fundamental values: Safety, Passion, Integrity, Caring and Fun. They provide a frame of reference for the AirAsia experience and a corporate culture in which we live and deliver peak performance. The business models AirAsias success has taken flight through the continued confi dence of our guests who prefer a no-frills, hasslefree, low fare and convenient option in air travel. The key to delivering low fares is to consistently keep cost low. Attaining low cost requires high effi ciency in every part of the business and maintaining simplicity. Therefore every system process must incorporate best industry practices. We make this possible through the implementation of the following key strategies: Safety First Safety is the single most important criteria in every aspect of the operations, an area that AirAsia will never compromise on. AirAsia complies with the conditions set by regulators in all the countries where the airline operates. In addition, AirAsia partners with the worlds most renowned maintenance providers to ensure that its fleet is always in the best condition. AirAsia has committed itself to a program of reducing risks and hazards normally associated with our industry through a Safety Management System. This commitment is extended to ensure the full integration of a safety culture, safety policy and safety objectives in a proactive approach to aviation safety. In short, our Safety Management System is not just an add-on but a core part of our business process. It is the way we do business. The critical safety functions of senior management are in the areas of strategy and leadership. Senior management will provide a vision for safety management and provide adequate resources to achieve this level of safety High Aircraft Utilisation AirAsias high frequency flights have made it more convenient for guests to travel as the airline implements a quick turnaround of 25 minutes, which is the fastest in the region. This has resulted in high aircraft utilisation, lower costs and greater airline and staff productivity. Efficient Fleet, AirAsia continues to invest in new aircraft. As of the end of 2008, the Group received a total of 56 Airbus A320 aircraft and the deployment is as follows. Malaysian operations has received 46 and is now a fully Airbus A320 aircraft feet. Thailand operations has received six and Indonesian operation, four. Our fl eet is among the youngest in Asia and we will get even younger as we take delivery of 14 Airbus A320 aircraft and retire nine older Boeing 737-300 Classics aircraft in 2009. These Airbus A320 are ultra modern, more fuel effi cient and environmentally friendly aircraft with unparalleled levels of passenger comfort, serviceability and reliability. We have received positive feedback that our passengers love this aircraft. These aircraft have reduced operational cost signifi cantly and helped to deliver strong profi ts. Low Fare, No Frills AirAsia targets guests who are prepared to do away with frills such as meals, frequent flyer miles or airport lounges in exchange for fares lower than those currently off ered without comprising on quality and service. Guests have the choice of buying exclusively prepared meals, snacks and drinks from our in-fl ight service at an aff ordable price. While onboard AirAsia the best thing to do, of course, is to eat and drink. We will help you do that by off ering a vast selection of food and drinks without punching a hole in your wallet. And our fun and friendly crew will ensure the merriment part of your travel experience. Streamline Operations Making the process as simple as possible is the key to AirAsias success. We are working towards a single aircraft fl eet; this greatly reduces duplicating manpower requirements as well as stocking of maintenance parts. There is only one class seating, i.e. fi rst class, and passengers are free to sit where they choose. Lean Distribution System AirAsia off ers a wide and innovative range of distribution channels to make booking and traveling easier for its guests. AirAsias ticketless service provides a low cost alternative to issuing printed tickets. Simple Distribution System Simple is good, simple is what we want and simple is what we all need. Bearing this in mind, we have worked very hard through countless hours of research and development to ensure that our distribution system is, simple. It is ironic that so much work is required to be simple but bear in mind that simple is a relative word when you are catering to the needs of millions of people across the world. We have developed a comprehensive, yet simple distribution system. One that is capable of handling the most technologically savvy customer to the most technologically deprived. Our website www.airasia.com is available in seven languages and our call centre is conversant in the major spoken Asian languages. For those always on the go, you can book a fl ight using your mobile phone at www.mobile.airasia.com We have recently upgraded our self check-in machines with a simpler and more powerful version. The transaction takes not more than two minutes to complete. This new machine also has an advanced security feature which eff ectively cuts the risk of fraud. We have also expanded our web check-in facility to all stations and destinations. You can now use the web check-in facility even if you have baggage (previously web check-in was only for passengers without baggage). Simply stroll over to the baggage drop off counter every station has one and then proceed to the departure hall for your fl ight. If you have not tried any of these convenient services, I recommend you do so the next time you fl y with AirAsia. Not only will it save you valuable time and eliminate the stress of queuing up, it will also reward AirAsia in the form of lower cost and thus lower my stress. Its amutually healthy proposition! Point to point network The LCC model shuns the hub-andspoke system and adopts the simple pointto-point network. All AirAsia fl ights are shorthaul (four hour fl ight or less). The underlying business is to get a person from point A to B. On Time Performance, Nothing irks airline passengers more than a delay. Often, these delays are caused by factors beyond our control when Mother Nature throws a fi t, for instance but we can try to mitigate these occurrences by ensuring that we take actions within our control to do so. One of the benefi ts of a young fl eet is reliability. AirAsas On Time Performance (OTP) has improved by nine percentage points since the fi rst Airbus A320 aircraft was inducted into our fl eet. The graph below indicates OTP will rise with more Airbus A320 aircraft in the fl eet. We will back test this conclusion and aim for 92% OTP in 2009. If we succeed, it will make us the most punctual airline in the world. In line with our confi dence in achieving this goal, we have launched a revolutionary campaign called On Time Guarantee (OTG). In a snapshot, this campaign compensates a passenger inconvenienced by a substantial delay due to our fault at no additional cost. We believe this pioneering and unique campaign will help to boost the retention rate and raise our brand equity. AirAsia Today AirAsia flies over 100 routes across 12 countries in Asia. The fast-growing airline has become Asias eigth-largest airline in six years, and is now the largest low-cost carrier in Asia, with the lowest cost base of any airline in the world. According to AirAsia, the key to delivering low fares is to consistently keep costs low which requires high efficiency in every part of the business, with every system process incorporating best industry practices. How they do it Ultimately, it is our guests who have made us what we are today. A passion for exceeding our guests expectations is what spurs us to relentlessly pursue innovative ways to enhance the service we provide. Constant innovation is the tool we use to expand our guests freedom to travel so that Now Everyone Can Fly. In 2008, a total commitment to innovation enabled us to stay ahead of the game and once again win an array of prestigious awards. In the years to come, the same commitment will see us successfully navigate the ongoing global economic turbulence, broaden our horizons and not only survive but prosper. In 2009 we will unroll a series of initiatives designed to boost customer service while keeping fares down. So it is apt that this years Annual Report focuses on innovations which will enable AirAsia Berhad (AirAsia) to retain its pole position as the worlds preferred low fare airline. Above all, it is appropriate for us to acknowledge the support our guests give us by making Thanks to YOU the key message of this report. The Asia-Pacific aviation industry is enjoying strong passenger demand. According to the International Civil Aviation Association, passenger numbers in the region grew more than 12 percent in 2007, supported by rising economies, increasing business travel, and growing disposable incomes. Making Innovations Just for You Why is AirAsia performing so well? The answer couldnt be any simpler: AirAsia grows because it saves money for people. Nobody wants to part with their money whenever possible, but I am certain that almost everyone likes to travel. So, sensibly, people look for the lowest cost option with fi rst class service. Providing fi rst class service is imperative for any service oriented company, customers simply wont have it any other way. We realise this importance and have consistently upgraded our service level, and succeeded in doing so without any compromise to effi ciency and cost. I will explain in the following pages our initiatives present and future to enhance customer service delivery. Some are innovative ideas inspired by the talented people of AirAsia and some are simple but functional moves that came from other sources. Expanding the Route Network In 2008, we achieved many milestones. The one closest to my heart is our entry into Singapore. For too long, passengers on the Malaysia to Singapore route were burdened with high fares extracted by the monopolistic nature of the route operators. This is no longer the case AirAsia introduced unheard-of low fares on a route that has proven to be high-yielding and is expected to deliver sustained profi ts. We have six destinations linking to Singapore at the end of 2008 and this number will double by the end of 2009. For years, we have gazed upon India and waited for an opportunity. That day fi nally came and our maiden route, Kuala Lumpur to Tiruchirappalli, has been a resounding success. There is plenty more to come, we currently have on our radar screen to commence services to Coimbatore, Kochi and Kolkata. India presents a fantastic opportunity for AirAsia and I envisage it as one of our biggest markets in years to come.of growth with 39% more passengers carried than the year before. This signifi cantly outpaced the domestic Malaysia passenger numbers that grew by 13%. While we continue to see and capitalise on opportunities in Malaysia, we expect the higher rate of growth in international sectors to continue. With the launch of AirAsia X, AirAsias route network has evolved from being Asia-centric to include Australia and Europe. The impact of this connectivity for instance, connecting Australia and London by providing an alternative, aff ordable version of the so-called Kangaroo Route is being felt not just by AirAsia but by Malaysia. Our route connectivity and the frequency of our fl ights is now turning Kuala Lumpur into the premier regional hub for low-cost travel. Our services in boosting tourism in Malaysia are helping to alleviate some of the pain infl icted by the global economic downturn. Our investments in these new routes and in boosting the Malaysian economy demonstrate our unwavering commitment to the nation and its people. The Chanllenge Implement low cost promotions with high efficiency and best industry practices Create and implement print and web campaigns on a very tight delivery schedule Integrate and implement internationally across multiple languages and media Benefits Accelerated creation to delivery model High quality implementation at a low cost 50 percent increased productivity in creative turnaround and output Industry Overview and Challenges The Asia-Pacifi c aviation industry is facing one of the most challenging period since the 1997 Asian financial crisis. According to the International Air Transport Association (IATA), passenger numbers in the Asia Pacifi c region shrunk by 1.5% in 2008 and is expected to contract by a further 0.6% in 2009. Financial loss projections paint an even more dismal scenario Asia-Pacifi c airlines posted a US$500 million loss in 2008, with the loss forecast to balloon up to US$1.5 billion in 2009. The competitive environment has gone awry amid confusion. Many airlines have terminated underperforming services, deferred scheduled aircraft deliveries and frozen excess capacity in an attempt to reduce their cost base. Legacy carriers are also slashing fares on main routes, often putting themselves in direct competition with low-cost airlines such as AirAsia. I am confi dent, however, that we will more than hold our own. AirAsia is not just about low fares. Our route connectivity, the frequency of our fl ights, Industry leading punctuality, the 5-Star quality of our service and our determination to excel in everything we do provides our customers and guests unparalleled value We welcome fair competition conducted on a level playing fi eld because we are confi dent we can triumph over all comers. In fact, we are noticing an upsurge of interest in fl ying AirAsia by the corporate sector as it seeks to cut travel costs for its executives by switching to us instead of using legacy carriers. This is just one example of how the current economic downturn has benefi ted us and we have good reason to believe there are many more. Our market share will likely grow in 2009, partly because much of the rest of the industry is in acute distress. Going forward The critical qualities needed to navigate through the current economic turbulence are a focus on innovation, maintaining tight discipline in line with the low-cost model, creative marketing and an unwavering self belief. As many of you are aware, I am an incorrigible optimist. I look for silver lining in any situation and I am confi dent that the economy will rebound. I am also a person who fi rmly believes in lighting a candle rather than cursing the darkness. Which is why we made the painful decisions we made and have put in place strategies that will see us through this uncertain period and continue to deliver long-term value to our customers, shareholders and all our other stakeholders. Unit cost is expected to reduce substantially stemming from our decision to purchase fuel on the spot market, the benefi ts of a younger fl eet and economies of scale. The current price of fuel is substantially lower than the US$128 per barrel that we paid in 2008. The benefi t of the lower fuel p rice goes straight to the bottom line. With these gains in hand, 2009 will be a strong year for the Group. Its been an extremely eventful and exciting year. The Board of Directors and I are pleased and proud to be leading our talented and committed employees as we begin this new chapter in the history of AirAsia. We have every confi dence that the future will be both successful and full of opportunities.

Salem Possessed: The Social Origins of Witchcraft Essay -- essays rese

Salem Possessed: The Social Origins of Witchcraft, Paul Boyer and Stephen Nissenbaum, Cambridge, MA, Harvard University Press copyright 1974. The purpose of this book was to examine the history and social life of Salem Village to try to figure out what was the cause of the events that occurred there. I believe that the authors achieved their objective at least they did to me. Boyer and Nissenbaum's explanation for the outbreak of witchcraft accusations in Salem hinges on an understanding of the economic, political and personal issues which divided village long before 1692. At bottom, geography and history divided Salem Village and Salem Town. Situated in the interior from the bustling mercantile town of Salem, Salem Village remained primarily an agricultural community. Boyer and Nissenba...

Chicano Movement Essay

The Chicano Movement of the 1960s, also called the Chicano Civil Rights Movement, is an extension of the Mexican American Civil Rights Movement which began in the 1940s with the stated goal of achieving Mexican American empowerment.The Chicano Movement emerged during the Civil Rights era with three main goals: restoral of land, rights for farm workers and to education reforms.The Chicano Movement also addressed discrimination in public and private institutions among many things. The Chicano Movement has created our future in which we have the right to speak any language we want and we wont be punished. There have been incredible outcomes of the Chicano Movement we have had great leaders which is the main focus of my project.hrought the Chicano Movement there were many people involved, below there are some of the leaders that made a big impact on the main goals that the chicano movement had like the demand for farmers rights and an education reform. Dolores Huerta to this day has been one of the most influential women in Chicano History. She is an activist, labor leader. Born Dolores Fernà ¡ndez on April 10, 1930, in Dawson, New Mexico. Huerta grew up in Stockton, California, which was in the San Joaquin Valley, an area filled with farms. She went to college, then worked as an elementary school teacher. Huerta saw that many of her students where childen farm workers, that lived in poverty without being able to have the simple nessecities. to help, she became the founder of the Stockton Chapter of the Commuunity Services Organization. This organization has worked to improve socian and economic conditions for farm workers and also to fight descrimination. Throught the 1960s huerta created the Agriculture Worker Association, this organization dealt with many issues. Then she became co-founder with Cesar Chavez of the United Farm Worker the two became a good team when fighting for farmers rights. Huerta continues to be a great role model attending highschools and colleges inspiring many students chanting one of Cesar Chavez famous chant † Si Se Pu ede†. Huerta had been an inspirational women, she has been honored for being an activist. she has received the Ellis Island Medal of Freedom award in 1993, the Eleanor Roosevelt Award in 1999 and was inducted to the National Women Hall of Fame in 1993.

Saturday School

Who would want to spend their Saturday at school, no one? As soon as that very last bell rings on Friday you and everyone else are ready to get out of there. When Saturday comes around all I want to do that day is hang with friends, sleep in all day, or something fun. I am sure you feel and many others agree with what I am thinking. Spending your Saturday at school is something you certainly do not want to do! On Saturday I’m all set to go to a friend’s house and have some fun. That day I don’t have a worry in the world.I get to stay up all night and enjoy being with my friend’s. Nobody even wants to think twice about anything school associated. I highly doubt anyone would rather go to school on Saturday than just going one extra hour a day, the rest of the week. I mean come on. It is ridiculous to spend your Saturday at school instead of at your friend’s house. It is not ethical to go to school on Saturday when you’re supposed to be sleeping in all day! We teenagers need as much sleep as we can get to develop properly. Please really think about this.Going to school for just one extra hour is not that unreasonable. If you choose to go on Saturday that is a complete seven hours you cannot spend sleeping in. Lastly, the most significant reason we should not have school on a Saturday is you’re supposed to be doing something fun that day! What if you had a trip planned that Saturday to go to mall or maybe even skydiving? If you end up choosing to have school that Saturday you cannot go now! Saturday’s are meant to be all about fun and nothing to do with education.That is our day off to have fun and be free of school. It is not our day to be locked up for hours in a boring old school. Really think about what I am saying! You will regret it if you do not! In conclusion, Saturday school should be entirely out of the question. On Saturday, your day should consist of hanging with a friend, sleeping in all day or ju st doing something enjoyable. Before you make a verdict, truly think about what I said and make the choice you and I both know is the right one!

buy custom Argument essay

buy custom Argument essay For the Union Dead is a poem by Robert Lowell whose theme is based on the narration of the happenings in the life of Colonel Shaw a white officer commanding an all black brigade in the American Civil War. Lowell contrasts Shaws statue with the increasing commercialization and consumerism of American society. The main thematic thrust of the poem is the unsettled Boston terrain as contrasted with the America of the 1960s. In the place of meter and rhyme the poem instead has uneven quatrains which are connected by assonance and alliteration. The poet works his way through the decay and dissolution of Bostons monuments; Shaw and his black troops, to the diminishing number of soldiers who fought on the union side in the civil war. The modern society of the United States has adopted a k8ind of consumerism and commercialization which is posing a threat to its history by its tendency of industrial waste. Lowell in the poem makes no effort to save the monuments through poetic warnings against commercialization but rather he asserts the will of Colonel Shaws father which was to see the ditch where his sons body was thrown rather than have a monument built for him. Lowell describes Shaws statue as powerless in that it is stiff and cannot bend its back. Lowell describes Shaw as a greyhound therefore giving him qualities which make him alive even in death. Shaws statue guides Boston like a compass needle by acti ng like a warning. The statue of Shaw while acting like a warning in a frozen state is presently threatened by new priorities which make people to give up their history in order to attain a few parking lots and in so doing give up their humanity. Buy custom Argument essay

Fracking - The environmental, economic, legal and political aspects of Essay

Fracking - The environmental, economic, legal and political aspects of Fracking - Essay Example The process itself involves drilling, explosions, use of toxic chemicals and pumping millions of gallons of water at crushing pressures. In Pennsylvania alone, it has been reported that companies have planned for over fifty sites to work on. Though fracking has been conducted responsibly, the industry does not have a very good track record because from time to time, gas well blow outs, poisoned of water sources, pollution of soil and air , and compromise on the health of people and animals have been reported. Once a shale formation has fracked, it cannot be unfracked and brought together once again. It is therefore very important for thorough research to be conducted before fracking begins, especially in places where the population is very dense (Prud'homme 70). 2. The Environmental, Economic, Legal and Political Consequences of Unlimited Fracking 2.1 Environmental consequences There are many consequences that come with embracing unlimited hydraulic fracturing or fracking. In the Uni ted States, it was reported that by 2012, approximately one million oil and gas wells had been drilled and fracked. The critics and supporters of the fracking process have been left on a cross road, since none of the groups knows whether it is correct. There are risks that come with the fluids used in the drilling process as well as the effects of the natural gas that is released into the environment (Healy 11). The following are the environmental consequences that come with unlimited fracking: a. Ground water Contaminations This is the most familiar consequence of the fracking process. The potential risk to ground water contamination comes from two sources. According to research conducted in 2012 by the University of Texas, there are several incidents of possible contamination in the United States that show no confirmed evidence of ground water contamination from the subsurface fracking itself, but rather from leakage that stems from fracking related waste water above the ground (H ealy 12). The potential causes of the contamination of water in the fracking process are suspected to be overweight drilling mud that causes drilling fluids to leak from the well bore to acquifers near the surface; this happens because shale contains large quantities of harmful chemical elements and compounds that are dissolved in the fracking fluid, which later returns to the surface during flow back. Solid components entering the flow back fluid from the shale leading to contamination, as well as poorly done well bore casing (Healy 12). Subsurface and surface blow outs have been recorded in the states of Pennsylvania, Ohio and Colorado in United States. Blow outs in the ground lead to surface spillage and this often results to contamination of water (Healy 15). b. Emissions into the atmosphere This is another aspect that shows the consequences of fracking to the environment. The gas and vapor emitted from the fluid to the atmosphere affects the environment. The methane released du ring the fracking process is said to have a higher greenhouse gas, for example coal. The drillers involved in these operations should thereof ore ensure that the emission of these gases is minimized (Healy 15). There have been reports of homes that have exploded in Colorado and Ohio. Wyoming has had its residents advised to run the electric fans when showering so as to avoid explosions (Perrow 12). In

Political Essay Example | Topics and Well Written Essays - 750 words - 3

Political - Essay Example Some of the countries that exhibit the existence of state governments are found in Europe and America where a state government is a region within the larger nation that operates under its own laws though those laws fall within the jurisdictions of the federal laws. A nation is a group of individuals that co- exist within a given locales and these individuals may share religion, culture, language, and ethnicity. A nation is depicted as a sovereign state that is governed by its legislation and that protects the rights of every individual that lives in it. A nation is confined in a particular locality with clear territories that are widely respected under the international laws. A nation is guided by the federal law that is protected by the constitution of the nation, which every member of the nation must adhere to as a law-abiding citizen. The political environment that enables the nations to establish institutions of governance such as the courts drives most nations. The powers of the state/government derive from the established structures of governance that bestows power and authority to the government as stipulated under the constitution of a particular state. These institutions of governance enable the state to get taxes from its people in order to fast track its numerous developmental agendas it is undertaking. The judicial institution enables a state to enforce law and order thus becoming a powerful punisher to those individuals that may break the laws of the land. The state may employ its powers as a sovereign nation to solicit for financial funding on behalf of its people thus gaining powers on financial matters that aim at benefiting the entire folk. The government may spend this financial funding to develop education systems that are necessary to every member of the country thus obtaining powers to develop the required educational curriculum that is respected by every person. A state acquires its powers from the control it